Does branding help make better sales for online businesses

One of the things that every new business strives to do from the get go is to make itself a recognizable brand. If the success enjoyed by brands is anything to go by, this phenomenon is understandable. No one will buy from a company that they do not know exists, preferring market leaders instead. The […]

Emotional Branding: 5 Insights to Keep in Mind

Interested in finding more about emotional branding? You have come to the right place! Read this article and discover the 5 insights you need to keep in mind! Successful and leading brands have studied and analyzed the minds of their target customers, using advances in psychology and science to get a competitive advantage and increase […]